{"id":16570,"date":"2020-09-23T14:21:22","date_gmt":"2020-09-23T06:21:22","guid":{"rendered":"http:\/\/weiling-gallery.com\/gallery\/?post_type=portfolio&amp;p=16570"},"modified":"2020-09-23T14:21:22","modified_gmt":"2020-09-23T06:21:22","slug":"makings-of-a-masterpiece-arteon-art-car-volkswagen-x-wei-ling-gallery","status":"publish","type":"portfolio","link":"https:\/\/dev08.mm-sb.com\/web04\/portfolio-item\/makings-of-a-masterpiece-arteon-art-car-volkswagen-x-wei-ling-gallery\/","title":{"rendered":"Makings of a Masterpiece: Arteon Art Car [ Volkswagen x Wei-Ling Gallery]"},"content":{"rendered":"<div id='artists-title'  class='avia-section av-av_section-142ff43b7600746a6e970fde5cf91c57 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-16570'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-1ae4234a64bb736b2a97a371c13e9f27\">\n.avia-image-container.av-av_image-1ae4234a64bb736b2a97a371c13e9f27 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-1ae4234a64bb736b2a97a371c13e9f27 av-styling- avia-align-center  avia-builder-el-1  el_before_av_one_full  avia-builder-el-first  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image- avia-img-lazy-loading-not- avia_image' src=\"http:\/\/weiling-gallery.com\/gallery\/wp-content\/uploads\/2020\/09\/Untitled-92-1500x430.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n<div class='flex_column av-av_one_full-2a9015ff38129c418a3f2eafba3e9512 av_one_full  avia-builder-el-2  el_after_av_image  avia-builder-el-last  first flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '  style='font-size:14px; '  itemprop=\"text\" ><p style=\"text-align: justify;\"><span style=\"font-family: 'open sans thin'; color: #000000;\"><span style=\"font-size: 25px; letter-spacing: 1px;\">The makings of a masterpiece: Volkswagen collaborates with Wei-Ling Gallery on Arteon art<\/span><\/span><\/p>\n<p>\u2212 The collaboration takes place to celebrate the stunning all-new Arteon R-Line.<\/p>\n<p>\u2212 13 renowned names in the local art scene lends their talents to create exclusive one-off pieces of art on the Arteon based on corresponding artwork from the Gallery\u2019s \u2018<em>18@8 Turning Points<\/em>\u2019 exhibition.<\/p>\n<p>\u2212 All art cars will be auctioned off, with proceeds going to charity.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0688d0b0b6ed2f8b057db7a8270206df\">\n#top .hr.hr-invisible.av-av_hr-0688d0b0b6ed2f8b057db7a8270206df{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0688d0b0b6ed2f8b057db7a8270206df hr-invisible  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '  style='font-size:14px; '  itemprop=\"text\" ><p style=\"text-align: justify;\"><strong>KUALA LUMPUR<\/strong> \u2013 Volkswagen Passenger Cars Malaysia (VPCM) and art powerhouse Wei-Ling Gallery today announced a collaboration in conjunction of the launch of the all-new Arteon R-Line, featuring the talents of 13 Malaysian artists. This landmark collaboration offers collectors and art enthusiasts the unique opportunity to own scale models of the Arteon that have been transformed by the artists into unique sculptures. The art pieces will be sold via auction, and proceeds from the auction will be channelled to the Breast Cancer Welfare Association (BCWA). The Arteon is Volkswagen\u2019s flagship model and offers the perfect combination of avant-garde design with dynamic handling. Its name is a true reflection of its appearance \u2013 \u2018Art\u2019 describes the fastback\u2019s harmonious lines and emotionality, while \u2018eon\u2019 identifies\u2019 it as a premium Volkswagen model. Visually breath-taking from any angle, the Arteon represented a turning point for the brand as the first of a new generation of Volkswagen models that are more evocative in design and emotionally appealing. It seemed befitting then that the Arteon project is an extension of the recent \u201c18@8 Turning Points\u201d exhibition by Wei-Ling Gallery. The exhibition was curated with this idea in mind and explores the 13 artists\u2019 pasts through different philosophical, technical and aesthetic approaches, in the form of thought-provoking art pieces that reflected on this ideology. Prominent Malaysian artists who participated in this project includes Anurendra Jegadeva and Ivan Lam who recently represented Malaysia at the 58th Venice Art Biennale, Hamidi Hadi, Yau Bee Ling and Choy Chun Wei.<\/p>\n<p style=\"text-align: justify;\">Directly linked to the artists\u2019 original pieces from Turning Points, the Arteon art pieces are both evocative and bold. Anurendra Jegadeva\u2019s Arteon was inspired by \u2018<em>A Garland for My Father<\/em>\u2019, presented as a portrait of his father surrounded by light boxes, featuring archival photos of family members and their Volkswagen Beetle. Wong Chee Meng\u2019s \u2018<em>The Yearning Realm<\/em>\u2019, with a unique painting approach in which layers of images are juxtaposed to form an illusion, this reflected onto an Arteon through the same use of red and blue lenses. Erik Winter, the Managing Director of VPCM shares his enthusiasm on the project, saying that the arrival of the all-new Arteon R-Line and the collaboration presented the opportunity for the brand to engage with art fans. \u201cAs a group, Volkswagen continues to promote worldwide support for arts and culture, and we have had collaborations in the past with local talents. Wei-Ling is a household name in the art fraternity here and abroad, and we are thrilled not only to be supporting this effort to deepen people\u2019s understanding to the influence of art in our lives with our latest product, but to also be doing our part for a good cause in conjunction with Breast Cancer Awareness Month.\u201d \u201cThe Arteon is a masterpiece on wheels, and this message really has been translated in every art piece. The dedication of these artists and the thought process that has gone through transforming the scale models into such amazing pieces of art, each with their own narrative, is nothing short of inspiring,\u201d he adds. Founder and Gallery Director Lim Wei-Ling echoes this sentiment. \u201cIt is indeed heartening and encouraging to see that Volkswagen is so supportive of the arts both internationally and on a local level. In a country like Malaysia where exposure to the arts is limited, it is through initiatives and collaborations like these that we are able to create more awareness on the important roles that artists play. Artists are the observers of our times &#8211; documenting, capturing and enshrining the times through which they live, within their works.\u201d \u201cEach work of art created for the \u2018Turning Points\u2019 exhibition has been a personal reflection by the 13 Malaysian artists involved in this project. The stories encased within the works are inspiring, cathartic and moving. In collaborating with the Arteon, these artists have individually created a unique art car that is and will be highly collectible, as they are \u2018one of their kind\u2019 in the world. We are honoured and delighted to be working with Volkswagen on the auction of these Arteon art cars to raise both awareness and funds for BCWA.\u201d<\/p>\n<p style=\"text-align: justify;\">All 13 Arteon sculptures will be available for online viewing and bidding at <a href=\"https:\/\/www.arteonartcar.com\/\"><strong>arteonartcar.com<\/strong><\/a>, or at Wei-Ling Contemporary at The Gardens Mall via appointment by calling 03-2282 8323. Bidding closes on the 1st of October 2020 at 5pm. The all-new Arteon R-Line is priced at <strong>RM225,490<\/strong> and comes with 3 years free maintenance, 5 years unlimited mileage warranty and 5 years roadside assistance. With the current sales tax break, the recommended retail price of the all-new Arteon R-Line is <strong>RM220,043.28<\/strong> until the 31st of December 2020.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0688d0b0b6ed2f8b057db7a8270206df\">\n#top .hr.hr-invisible.av-av_hr-0688d0b0b6ed2f8b057db7a8270206df{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0688d0b0b6ed2f8b057db7a8270206df hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '  style='font-size:14px; '  itemprop=\"text\" ><p style=\"text-align: justify;\"><strong>FULL LIST OF ARTISTS<\/strong><\/p>\n<p style=\"text-align: justify;\">1. Anurendra Jegadeva<\/p>\n<p style=\"text-align: justify;\">2. Cheng Yen Pheng<\/p>\n<p style=\"text-align: justify;\">3. Chin Kong Yee<\/p>\n<p style=\"text-align: justify;\">4. Cheong Kiet Cheng<\/p>\n<p style=\"text-align: justify;\">5. Choy Chun Wei<\/p>\n<p style=\"text-align: justify;\">6. Cheong Kim Chiew<\/p>\n<p style=\"text-align: justify;\">7. Chen Wei Meng<\/p>\n<p style=\"text-align: justify;\">8. Hamidi Hadi<\/p>\n<p style=\"text-align: justify;\">9. Ivan Lam<\/p>\n<p style=\"text-align: justify;\">10. Rajinder Singh<\/p>\n<p style=\"text-align: justify;\">11. Sean Lean<\/p>\n<p style=\"text-align: justify;\">12. Wong Chee Meng<\/p>\n<p style=\"text-align: justify;\">13. Yau Bee Ling<\/p>\n<p><em><a href=\"http:\/\/weiling-gallery.com\/gallery\/wp-content\/uploads\/2020\/09\/VW_nbdLogo_reg_darkblue_digital_sRGB_500px.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-16578\" src=\"http:\/\/weiling-gallery.com\/gallery\/wp-content\/uploads\/2020\/09\/VW_nbdLogo_reg_darkblue_digital_sRGB_500px-300x300.png\" alt=\"VW_nbdLogo_reg_darkblue_digital_sRGB_500px\" width=\"300\" height=\"300\" \/><\/a><\/em><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-8  el_after_av_textblock  avia-builder-el-last ' ><a href='https:\/\/www.volkswagen.com.my\/volksphere\/spotlight\/makings-of-a-masterpiece' class='avia-button av-av_button-8d77d0e2bbeeadc8f2d36d8838bde10b avia-icon_select-yes-left-icon avia-size-small avia-position-center avia-color-grey ' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue823' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Arteon Art Car Website<\/span><\/a><\/div><\/p><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-16570'><div class='entry-content-wrapper clearfix'><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '  style='font-size:14px; '  itemprop=\"text\" ><p style=\"text-align: right;\"><a href=\"https:\/\/www.optionstheedge.com\/topic\/culture\/volkswagen-x-wei-ling-gallery-creates-13-arteon-art-cars-be-auctioned-charity\">Volkswagen x Wei-Ling Gallery creates 13 Arteon art cars to be auctioned off for charity by Tan Gim Ean &#8211; Options, The Edge<\/a><\/p>\n<\/div><\/section><\/p>\n<div class='flex_column av-av_one_fourth-2a9015ff38129c418a3f2eafba3e9512 av_one_fourth  avia-builder-el-10  el_after_av_textblock  el_before_av_one_fourth  first flex_column_div column-top-margin'   ><\/div>\n<div class='flex_column av-av_one_fourth-61f1f3fb8a14755dafdb04b8bcedc67a av_one_fourth  avia-builder-el-11  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div column-top-margin'   ><\/div>\n<div class='flex_column av-av_one_fourth-61f1f3fb8a14755dafdb04b8bcedc67a av_one_fourth  avia-builder-el-12  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div column-top-margin'   ><\/div>\n<div class='flex_column av-av_one_fourth-61f1f3fb8a14755dafdb04b8bcedc67a av_one_fourth  avia-builder-el-13  el_after_av_one_fourth  avia-builder-el-last  flex_column_div column-top-margin'   ><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":16571,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[4],"class_list":["post-16570","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-exhibitions"],"_links":{"self":[{"href":"https:\/\/dev08.mm-sb.com\/web04\/wp-json\/wp\/v2\/portfolio\/16570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev08.mm-sb.com\/web04\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/dev08.mm-sb.com\/web04\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/dev08.mm-sb.com\/web04\/wp-json\/wp\/v2\/comments?post=16570"}],"version-history":[{"count":0,"href":"https:\/\/dev08.mm-sb.com\/web04\/wp-json\/wp\/v2\/portfolio\/16570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev08.mm-sb.com\/web04\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/dev08.mm-sb.com\/web04\/wp-json\/wp\/v2\/media?parent=16570"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev08.mm-sb.com\/web04\/wp-json\/wp\/v2\/tags?post=16570"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/dev08.mm-sb.com\/web04\/wp-json\/wp\/v2\/portfolio_entries?post=16570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}